YOU WILL LEARN...
Marketing
- Developing a Unique Selling Point (U.S.P.)
- How to find niched market segments
- Creating value-added services
- Using pricing as a tool
- Developing new marketing channels
- Creating the right ad program
- Using the internet effectively
- Creating an effective lead generation system
...plus much more
Sales
- Organizing an effective sales force
- Recruiting sales techniques
- Developing a sales training program
- Learning more about sales motivation
- Recognizing the greatest myths of selling
- Increasing sales performance
- Developing an inside sales force
- Implementing customer service programs
...plus much more
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Custom Marketing Plan
- You will be able to create a custom integrated marketing plan to drive more profit for your business
About the Book
Driving Profit!—The Complete Sales & Marketing Guide is a “hands on” resource that blends together the best of sales and marketing principles for entrepreneurs and managers…to drive more profit.
The book was written to act as a sales and marketing catalyst to develop a concise, integrated sales and marketing plan. It’s an action directed book because each of the chapters has specific sales and marketing objectives for implementation.
Driving Profit! is a unique book because it contains a built-in marketing plan … to help drive any business to the next level. The ideas are real and pragmatic, based upon the author’s experience of what works and what doesn’t work in today’s marketplace.
About the Author
Jack Scherer has been featured in USA Today, Success Magazine, Advertising Age, AdWeek, Franchising World, Folio, Business Opportunities and other publications.
He is the founder and president of The Marketing Edge, a marketing agency, and The Sales Group, a sales recruitment firm. Over the last 20 years, Mr. Scherer has consulted with thousands of business owners and managers in both sales and marketing.
Jack is a frequent presenter of sales and marketing seminars for colleges and universities, trade associations, and businesses.
His next book, From Passion to Profit, will focus on helping entrepreneurs start and manage successful businesses.
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