THE MARKETING PLAN … BENEFITS

Most experts will agree that there are three major benefits in developing a strategic marketing plan:

Creates a SYNERGY FOR YOUR BUSINESS by bringing together the key marketing variables—(the sum is always greater than the parts).
Develops INNOVATIVE METHODS to drive additional profit.
Provides an ACTION PLAN for your company to reach specific objectives without randomly throwing money at problems. Good planning equals good results when you effectively implement.

A PROVEN 3-STEP PROCESS

The Marketing Edge has a rich track record in developing customized marketing plans. Our clients have included growth-directed businesses, as well as start-ups, in the following industries… business and professional services, IT firms, manufacturing and distribution companies. Our firm can become your marketing partner by developing and helping you implement an integrated marketing plan. We provide a three step process.

Marketing Analysis Planner©

You will be asked to complete a Marketing Analysis Planner (M.A.P.), which will indicate your company’s current marketing methods, indicating strengths and struggles.

Marketing Planning Meeting

This marketing planning meeting will be conducted by The Marketing Edge with you and your management team. The M.A.P. program will be the guide for this meeting.

Marketing Action Plan

As a result of this meeting, The Marketing Edge will deliver to you a concise Marketing Plan, indicating specific marketing objectives to drive additional profit. Your marketing plan will discuss the dynamics of key marketing variables for your specific business which will be organized into three sections.