DIRECT MARKETING

A direct marketing program can be a highly effective system for sales lead generation. Unlike a mass marketing advertising campaign, a direct marketing program is highly targeted and accountable for results.

The Marketing Edge will customize an effective sales lead generation program by integrating three key variables. . .

Customized Databases

We will develop a customized database for your prime prospects using the marketing variables that will reach your key prospects.

Creative

The Marketing Edge will develop a high impact direct mail piece that cuts through the clutter of most direct mail programs. Variable data can also be used creating a unique “one to one marketing program” – similar to making a personal sales call.

Telephone Marketing

When an effective direct mail program is combined with a telephone marketing support program, response rates can be increased by up to 500%. We can design an effective telephone support program customized for your direct marketing plan to reach your target markets.